0098 - Mastering social media and cyberbullying

Course Description

This training is offered only to members of the NB Association of Municipal Administrators as part of the Municipal Management Training Program.

Nowadays, social media is an essential pillar of communication and marketing. With over 4.8 billion people active on these platforms, or around 60% of the world's population, social networks offer an unprecedented opportunity for organizations of all sizes to connect with their target audience. Whether it's to build brand awareness, engage your community, or announce an event, a strategic presence on platforms, such as Facebook, Instagram and LinkedIn, is essential. These social platforms are a considerable asset in the development of a winning marketing strategy and enable you to stand out effectively. However, it's essential to master the various social features and strategies if you want to reach media users.

What's more, today's municipalities are facing a new and growing problem: cyberbullying. In this training course, we'll help you combat this phenomenon and provide you with best practices for dealing with it.

Our Social Media Strategy course is designed to equip you with the knowledge and tools you need to successfully navigate this ever-changing social media universe.

Learner Outcomes

Here's what you'll learn:

• Strategy building: Learn how to build a coherent social media strategy that's relevant to your organization.

• Understanding platforms: Learn how each platform (Facebook, Instagram, LinkedIn) works and how to use them effectively.

• Community management: Master the best practices for engaging and developing your online community.

• Performance measurement: Learn how to select the right indicators and effectively analyze your performance on social networks.

Applies Towards the Following Certificates

• Municipal management training program : Block 3 : Operational management and contemporary themes