0044 - Territorial marketing: stand out to thrive

Course Description

This training is offered only to members of the NB Association of Municipal Administrators as part of the Municipal Management Training Program.

This training will enable participants to better understand territorial marketing as a driver of economic development, attractiveness, and local engagement, and then to move from a general overview of the region to clearer, more coherent, and promising actions.

Six modules to move from strategic understanding to practical application:

• Understanding regional marketing: definition, distinction from branding, advertising, and economic development, as well as the challenges of globalization, digital technology, and social media.
• Defining regional identity: identifying the industrial, tourism, cultural, human, natural, economic, and social assets that make the region distinctive.
• Engaging local stakeholders: clarifying the municipality’s role, breaking down local silos, and creating coherence among municipal, economic, and community efforts.
• Positioning and target audiences: identifying priority audiences, tailoring messages, and formulating a clear and credible territorial value proposition.
• From Strategy to Action: Choose the right channels, develop coherent campaigns, involve local partners, and measure results—brand awareness, engagement, visits, investments, economic impact, and workforce attraction.
• Practical exercise: Participants apply the concepts to their own community or organization to identify their unique strengths, priority client groups, perceptions to reinforce, and short-term actions.

Participants will leave the session with a clearer understanding of their community and actionable steps that can be directly applied to their local context.

Applies Towards the Following Certificates

• Municipal management training program : Block 3 : Operational management and contemporary themes